Break into
new markets

project description

Need: Guppy's Chocolate, a York based  artisan chocolate company, produced a new range and needed show off each flavour, encouraging people to buy.

What we did: We produced a range of 9 packs with eye-catching colours that reflected the ingredients of each. There was also a window to show off what was on each bar.

Outcome: The new product packaging out-sold all previous ranges and helped Guppy's break into a competitive market, even though they were priced higher.

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Client: Guppy's Chocolate